Capability maturity describe how good your business actually is at each of the things it does. In the Digital Twin, each key capability (CRM, Analytics, Supply Chain, Digital Product, etc.) has a maturity level, and moving up a level is linked to a quantified impact on the twin’s metrics: volume, yield, cost, risk, speed.
That means you’re not just saying “we should improve CRM”; you’re saying “By taking CRM from level 2 to level 3, we can expect this uplift in revenue and this reduction in unit cost.”
Capability maturity is how the Twin turns an abstract 'transformation' into specific projects you can prioritise.