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There are 6 things you can influence to purposefully change your business - we call them the Change Pillars

These factors don’t work independently but together. Immature performance in one factor may limit the opportunity through another, high performance in one may accelerate benefits realisation in another. This interaction is modelled in Hppn’s Digital Twin so it does the heavy lifting for you.

Market & Product–Customer Fit

Changing your product to better fit the market, and spotting new opportunities, is where the biggest benefits can be found. It’s also the most disruptive of change to undertake. This can expand reach, satisfaction and revenue.

Sales & Marketing Engine

Changing how you market your brand and product to acquire, activate and convert customers, can improve revenue through increased volume and yield.

Operational Execution & Economics

Improving end-to-end product delivery to your customer can increase pace, volume and cost of delivery to your customer.

Change, Innovation & Transformation

Being effective at business change can accelerate benefit and maximise benefit realisation - but being poor at change will be an anchor to benefit improvements coming from any part of the business.

Leadership, People & Culture

Well-led teams will deliver more value out of the same tools and capacity - and unempowered teams will limit what you can achieve.

Financial Discipline, Cash & Risk

Judicial financial and risk management can reduce operational cost by improving the borrowing power, reducing operational downtime and recovery time/cost.

For your Twin to show what parts of your business can realise the biggest benefit, we tell it how customer value flows through the business

We look at your business through the operating model lens, not the org chart. This provides discrete capabilities that come into play in particular sequences to create value for your customers.

By bringing our method to your understanding of your business, we show you how your business capabilities work together to serve your customers - and where the biggest opportunities for growth will come from.

Value Streams

Value streams describe how your business actually creates value – from a customer’s first problem or demand, through sales and delivery, to cash in the bank. Our Digital Twin models your business along these value streams rather than org charts or systems: “Acquire & Onboard Customers”, “Deliver & Service”, “Retain & Grow”, etc. That lets you see where work really flows, where it stalls, and where money is made or lost.

Value streams turn the twin into a practical tool: you can test “if we change this step in the flow, what does it do to revenue, margin, capacity and CSAT across the whole journey – not just in one stage?”

Business Capabilities

Capability maturity describe how good your business actually is at each of the things it does. In the Digital Twin, each key capability (CRM, Analytics, Supply Chain, Digital Product, etc.) has a maturity level, and moving up a level is linked to a quantified impact on the twin’s metrics: volume, yield, cost, risk, speed.

That means you’re not just saying “we should improve CRM”; you’re saying “By taking CRM from level 2 to level 3, we can expect this uplift in revenue and this reduction in unit cost.”

Capability maturity is how the Twin turns an  abstract 'transformation' into specific projects you can prioritise.

Frequently asked questions

What services does your digital marketing agency offer?

Our digital marketing agency offers services such as social media management, search engine optimization (SEO), pay-per-click advertising, content marketing, email marketing and website design and development.

How can your digital marketing agency help my business grow?

Our agency can help your business grow by increasing your online visibility, driving website traffic, generating leads, improving brand awareness and ultimately increasing sales and revenue through targeted digital marketing strategies.

Do you provide customised solutions for different businesses?

Yes, we understand that every business is unique, and we tailor our digital marketing solutions to meet the specific needs and goals of each client. We offer customised strategies and campaigns to ensure maximum effectiveness.

Can you track the performance of digital marketing campaigns?

Absolutely. We provide detailed analytics and reports to track the performance of your digital marketing campaigns. This allows us to measure key metrics, identify areas for improvement and adjust strategies to achieve the best results.

What sets your digital marketing agency apart from others in the industry?

Our agency is distinguished by our team of experienced professionals, innovative marketing strategies, client-focused approach and commitment to delivering tangible results. We prioritise transparency, communication and collaboration with our clients.